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The Strategy of Silence: Why Smart Brands Know When to Say Nothing
Not every moment needs a statement. Not every controversy needs a comment. And not every trending topic needs your brand’s hot take. In a world where every brand has a social media account, a…
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What’s Changing in Communications Right Now and Why it Matters
If you’ve been paying attention to brand communications lately, you may have noticed something feels… different. The perfectly curated content that dominated feeds just a few years ago is quietly losing ground to something…
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The Internet (Yet Again) Has Made Me Cry: Watching Kony 2012 for the First Time
This week, I discovered who Joseph Kony is for the first time, and I genuinely cannot believe he was never on my radar before. I went into the Kony 2012 documentary expecting to learn something new,…
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Your Social Media Isn’t Broken — Your Strategy Is
Why your brand’s social isn’t working, and exactly what to do about it. You’re posting consistently. You’ve got a color palette, a bio that took you three hours to write, and a highlight cover…
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Scrolling Isn’t Enough: The Truth About Social Media Activism
Introduction You’ve probably done this before. You see a post about something important, you like it, maybe repost it to your story, and then keep scrolling. In the moment, it feels like you did…
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Before You Post: Why a Communication Strategy is Non-Negotiable
Spoiler: “Winging it” is not a strategy… Neither is crossing your fingers. Picture this: you have a brilliant idea. You write it up, slap on a stock photo of someone looking thoughtfully at a…
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Why Social Media Still Has the Power to Do Good
It’s Easy to Be Skeptical Be honest, how many times have you liked a post about an important issue and then kept scrolling? Social media does not always feel like a place where real…
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From Cluttered to Clarity: A UX Research Case Study of Denny’s Website
Online shopping experiences strongly influence how customers perceive a brand. When a website is easy to navigate and visually organized, users can quickly find products, browse confidently, and complete purchases. However, when information is…
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Click, Scroll, Repeat: A Usability Look at Denny’s Website
Study Introduction Over the past six weeks, I have been involved in a research project focused on Denny’s user experience. And yes, I know what you are probably thinking, the diner with pancakes and…
A Master in the Making 