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Don’t Lose Your Way: Navigating Customer Journeys
A customer journey map is a visual representation of the steps a user takes when interacting with a product or service. It captures actions, thoughts, emotions, and touch points across different phases of the…
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How I Tackled 6 POV Statements with Ideation
In this project, I applied design thinking to address user experience challenges in food delivery apps. The POV statements I worked from were developed last week based on research, including App Store reviews and…
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Understanding App Experiences Through User Reviews
Why User Reviews Matter Food delivery apps have become part of daily life for millions of people, offering speed, convenience, and a wide variety of options. After spending time using these apps myself and…
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Designing People: My Journey in Creating Personas
Why Create Personas? I am not sure if this is a shared experience, but have you ever thought about creating the ideal best friend or partner, and how all the different pieces of a…
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How to Study Empathy Without Being a Mind Reader
Why Exercise Empathy? Imagine trying to design something for someone you barely know, with little insight into who they are, what they do, and how they feel. How could you possibly create something that…
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Ease vs. Expertise: Comparing UX and UI in Canva and Photoshop
Exploring the Psychology Behind Website Design and User Interaction As many of you may or may not know, I’m currently taking a course all about user experience design. And this past week, we took…
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What a Week of Design Sprinting Taught Me… (Besides Needing More Coffee)
Let’s talk problems On Thursday, August 28, I sat in my room on Zoom with two classmates, ready to kick off a design sprint for class. What started as a few questions about their…
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Posting with Purpose: What a Donut Shop Taught Me About Strategy
The Final Sprinkle I can’t believe I’ve already reached the end of my very first social media campaign. It has truly been a journey, and I’ve learned so much more about using social media…
A Master in the Making 