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I have an audience?
If you can’t write for yourself, how can you possibly write for others? This is the question on my mind after reading Chapter 5 of William Zinsser’s On Writing Well. Throughout the chapter, Zinsser highlights…
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WHO AM I?
Melanie Topchik is a lighthearted, passionate, and ambitious young professional in the Advertising industry. Known for her enthusiasm and creativity, she excels in developing impactful campaigns that engage audiences and deliver meaningful results. Her bright…
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Our Style Is So Different
Writing is Unique This week, I’ve come to realize just how different our writing styles can be. I always knew we each have our own way of saying things, but even the way we…
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I Wrote My First White Paper: Here’s How it Went
I have to admit, this white paper has challenged me these past two weeks in ways that I have never been challenged in before. In fact, I don’t think I have ever had such…
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What ISN’T Hurting Our Attention Anymore?
As I have been reading Stolen Focus: Why You Can’t Pay Attention—and How to Think Deeply Again, the author Johann Hari deep dives into many of the reasons why we are unable to focus…
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My First Ever White Paper
It’s hard to believe just a week ago I didn’t know what a white paper was, and now I’m preparing to write one! These papers hold so much value within and have so many…
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Project Management Exploration
Learning about project management this week has been really insightful and has helped me gain a whole new perspective on planning and organization. In general, time management has always been quite the challenge for…
A Master in the Making 