Don’t Lose Your Way: Navigating Customer Journeys
A customer journey map is a visual representation of the steps a user takes when interacting with a product or service. It captures actions, thoughts, emotions, and touch points across different phases of the experience, helping businesses identify pain points and opportunities for improvement. They also provide a holistic view of the customer’s perspective, making…
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How I Tackled 6 POV Statements with Ideation
In this project, I applied design thinking to address user experience challenges in food delivery apps. The POV statements I worked from were developed last week based on research, including App Store reviews and user feedback, for Postmates, Uber Eats, and DoorDash. These statements provided a clear focus for this assignment, guiding my use of…
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Understanding App Experiences Through User Reviews
Why User Reviews Matter Food delivery apps have become part of daily life for millions of people, offering speed, convenience, and a wide variety of options. After spending time using these apps myself and analyzing hundreds of App Store reviews from other users, I realized that everyone has a unique perspective to share. Some praise…
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Designing People: My Journey in Creating Personas
Why Create Personas? I am not sure if this is a shared experience, but have you ever thought about creating the ideal best friend or partner, and how all the different pieces of a person come together to make them who they are? I used to joke with my friends that my perfect man would…
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How to Study Empathy Without Being a Mind Reader
Why Exercise Empathy? Imagine trying to design something for someone you barely know, with little insight into who they are, what they do, and how they feel. How could you possibly create something that truly meets their needs? The truth is, without stepping into their world, it is incredibly easy to miss the details that…
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Ease vs. Expertise: Comparing UX and UI in Canva and Photoshop
Exploring the Psychology Behind Website Design and User Interaction As many of you may or may not know, I’m currently taking a course all about user experience design. And this past week, we took a deeper look into how website design can actually shape the way we interact with and feel about different platforms. UX…
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Creating With The People, for the people
Beyond Thinking Outside The Box When I was younger, I thought “thinking outside the box” meant coming up with an invention worthy of Shark Tank. It’s not a surprise that my fourth-grade self was not exactly ready for that. Whenever my teachers told us to be creative, it felt overwhelming, like they wanted us to change…
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What a Week of Design Sprinting Taught Me… (Besides Needing More Coffee)
Let’s talk problems On Thursday, August 28, I sat in my room on Zoom with two classmates, ready to kick off a design sprint for class. What started as a few questions about their experiences at Quinnipiac quickly grew into something bigger. I was no longer just taking notes. I was on a mission to…
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A Master in the Making 